
Pearson Education Limited
Practice of Market Research. An Introduction, Paperback/Yvonne McGivern
541,99 lei
✔ În stoc la elefant.ro
Vezi oferta la elefant.ro
✔ În stoc la elefant.ro
Vezi oferta la elefant.roThis is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.











